Proven Marketing

Outstanding Properties Deserve Outstanding Marketing

I deliver top dollar results to all my clients. My approach to real estate marketing has always been to create a strategic selling process for each particular property that best meets my client’s objectives. For any given property I'm about to list, and depending on what is appropriate for that particular property, my marketing includes a combination of traditional channels (shown below, but not in any order) along with additional strategic proprietary marketing tools. Marketing efforts for each property I list are carefully crafted, monitored, reviewed, and adjusted over time based on market activity. What clients say, along with my consistent track record as one of the top RE/MAX agents in the country and world attest to the success and soundness of my marketing efforts. I will provide a level of advertising and marketing for your property that is unparalleled in the industry, generating the successful results you require.


Web-based Marketing, Search Engine Optimization, Listing Syndication & Aggregation Sites

I position technology as the cornerstone of marketing your property. My marketing reaches global buyers and investors with placement in over 90 international real estate search sites, and taps into targeted high net worth buyers through social media and digital advertising. Your home is showcased with premium placements in prestige brands like Mansion Global, NY Times, Wall Street Journal, Robb Report, duPont Registry, Unique Homes, Barron's, Luxury Portfolio International, UPMKT, MarketWatch, The International MLS, Juwai, and many many more. I employ a full-time marketing staff who make certain that your property is syndicated globally.

Signage

Since the customary For Sale yard sign accounts for almost 10% of all residential real estate transactions annually, I make certain all my signage is tastefully designed, easily read, impeccably maintained, and properly positioned on appropriate properties in accordance with community regulations and with prior client approval.

Property Flyers & Brochures

My property flyers communicate important information about your property and motivate potential customers to action. They engage and persuade. Either two sided or multi-page, my full-color flyers are another important eye-catching tool I use to market and generate interest in your property.

My Personal Website

My personal website is consumer friendly and easy to navigate. I go to great lengths to provide the timely and accurate information viewers need when doing their real estate research.

Virtual Tours​​​​​​​

Every property I list provides a link to it’s own virtual tour. Running tour hits for each property are easily reviewed via automatic client tour inventory updates. With over 4 million total tour views – there are a lot of eyeballs watching your these virtual tours!

Remax.com

Of the many websites your listing will appear on is remax.com, and I receive custom alerts via remax.com from people interested and requesting more information from their online remax.com visit. More home shoppers shop on remax.com than any other national real estate franchise website. Remax.com is the most visited real estate franchisor website. (Source: SimilarWeb report of 2020 data for all U.S. real estate franchisors among website visits in the “Business and Consumer Services/Real Estate” category.) In fact, nobody in the world sells more real estate than RE/MAX. (As measured by residential transaction sides).

Direct Marketing

I maintain proprietary mailing lists to manage and direct marketing efforts. Attention to quality and consistency ensures whatever information is mailed out and shared is accurate, informative and tastefully executed.

Online Advertising

Online advertising includes banner, text link, directory, sponsored and affiliate online advertising to target specific, high traffic sites using click & capture technology.

Print Advertising

Print advertising includes a variety of print media, including trade and consumer publications.

Display Advertising

I have utilized a variety of local display media, for reinforcement and personal branding purposes, driving prospective buyer traffic to listings via property tours and my personal website.

Worldwide Affiliations & Referrals

I’m affiliated with a number of relocation and corporate management departments which coordinate relocation services for individuals and companies, and broker-to-broker referrals in the USA and abroad. RE/MAX also provides me with one of the largest agent networks for direct referrals (144,000+ agents, 9,000+ offices, in 110+ countries). That’s one of the reasons I affiliate with the #1 real estate brand in the world. Nobody sells more real estate than RE/MAX. (Please also see my Referrals page and Professional Affiliations under the About page).

Real Estate Office

The RE/MAX Sand & Sun office is located in Diamond Lakes Office Park, 3999 Commons Drive West Suite K, in the heart of Destin, just west of the Mid-Bay Bridge Road along Commons Drive which runs parallel to Highway 98. Multiple entryways provide easy access to spacious parking lots. The tenant base includes a range of professional firms including financial advisors, insurance agencies, real estate brokerages, law firms, property management companies and vacation rental agencies.

Directions: Hwy 98 to Henderson Beach Rd, turn north on Henderson Beach Rd., turn left on Commons Drive West. Diamond Lakes Office Park is on the right, take the elevator or stairs to second level, Suite K is to the left. Our welcome mat is always out, however appointments work best.

Proprietary Methods & Tools

Not mentioned above are additional proprietary marketing methods and tools that I utilize to aid in accomplishing successful outcomes for my seller clients. Some of these are tried and true for over a decade and others are very new.

Please contact me to have an in-depth discussion regarding your property and how I will get it sold in accordance with your objectives. I can be reached directly at 850-781-5596 or [email protected]

Let's Work Together

As one of RE/MAX's top selling agents nationwide and worldwide, I am uniquely qualified to help you with your real estate needs along one of the most beautiful coastlines in the world. It is my privilege and goal to be of service to you, providing exceptional representation with the highest levels of integrity, discretion and professionalism. For over 20 years homeowners have entrusted me to represent them in over half a billion dollars in real estate transactions. I'm ready to help you with a purchase or sale by providing you with outstanding service and outstanding results.