The Importance of Digital Marketing When Selling Your Home

The Importance of Digital Marketing When Selling Your Home

  • Yvonne Summerfield
  • 12/15/22

A digital marketing campaign is essential for any seller, no matter how picture-perfect or sellable your home may be. The purpose of a digital marketing campaign is to reach and engage customers through various channels. This is a purposeful tool that can be used to connect with potential home buyers. Using digital marketing, you can create a strong brand and attract new buyers to your home. You can use it to create content that appeals to potential home buyers, like blog posts, videos, and social media campaigns. Sellers who use digital marketing to sell their homes can often sell them more quickly and for a higher price than other homes in the area. Here is why digital marketing is critical when selling your home.

You control the narrative

A digital marketing campaign can help you tell your home’s story to potential buyers. It is an opportunity to connect with buyers emotionally and create a connection beyond just the physical aspects of your home. Buyers are looking for a home they can see themselves living in, and a digital marketing campaign can help you show them that your home is the perfect fit. With the right digital marketing strategy, you can create an enchanting narrative about your home and all it offers. If you do not share details, potential buyers will search the internet for information that could be incorrect or misleading. Set the stage for your home and show potential buyers what they can expect.

Target a precise audience

Digital marketing can help you target a specific audience when selling your home because not everyone can afford your home or has the same lifestyle your home supports. Creating quality content can attract buyers interested in your home and your lifestyle. You can create content relevant to your target audience and use digital marketing to reach buyers where they are most likely to be engaged. This helps you save time and find buyers more likely to make an offer on your home. You do not want to waste time and resources on an audience that does not fit the lifestyle your home offers.

Track performance


You can use digital marketing to track your home’s performance and see how well it resonates with buyers. You can use analytics to see how many people are viewing your home’s listing, how often they view it, and how long they spend on the listing. You can also see how many people click through to your home’s website and view your home’s photos. By tracking your home’s performance, you can make changes to your digital marketing campaign to improve its effectiveness, saving you time and money. It is important to effectively utilize digital marketing and change your strategy as you see what works and what does not.

Get creative


There are endless possibilities regarding digital marketing for selling your home. You can get creative with your content and use different channels to reach buyers. You can use images, videos, 3D tours, social media posts, paid ads, and more to reach buyers searching for homes in your area. Not every tool works well for every home. Sometimes the digital material’s professional appeal and sleek design can stand out more than the home, but it makes for a memorable listing that people are drawn to. Your digital marketing tools should be as unique as your home.

Showcase your home’s best features


It is important to make your home stand out in a competitive real estate market. A well-executed digital marketing campaign can help you do just that. By creating quality content and using the right tools, you can highlight your home’s unique features and make it memorable. Many luxury homes have similar amenities, but you can use digital marketing to showcase why your home is different.

Stay competitive

When trying to sell your home in a hot market, there is typically a lower supply and higher demand, making it ideal for sellers. However, sellers with this mindset will likely settle for a lower price and a lengthier sale time. The Destin real estate market can have many stunning homes for sale that leverage exceptional digital marketing tools. Homes with creative resources for selling your home may get lost in the shuffle. It is highly beneficial to stay competitive with other homes for sale in your area and launch a well-planned digital marketing plan. Keep your home at the top of the must-see property list with exquisite photos, accessible information, and targeted advertising.

Maximize leads and exposure

Digital marketing is a great way to generate leads and exposure when selling your home. While you want to market your property to a target audience, you still want every potential buyer within that audience to see your home. Once you specify your target buyer, you want to ensure that it gets in front of as many buyers as possible. Exposing your listing and other marketing materials to buyers can set you up for a successful sale.

Seller faster and for a high price

With all the right tools and materials, your home will attract the right buyer in less time than other homes in your area. It can also create enough attention to attract multiple offers and provide you with quality options and a high sale price. You don’t want to leave selling your home to chance. You can ensure your home looks spectacular and receives the attention it deserves.

Work with Yvonne Summerfield to sell your home

There are many beautiful homes for sale in Destin, Florida, and you can make your stand out with a well-planned and executed digital marketing strategy. Local real estate expert Yvonne Summerfield has nearly two decades of experience in luxury and investment real estate. Yvonne has experience with many properties, such as beachfront, condos, golf club communities, and land parcels. She has a passion for real estate and helping people, which she combines by assisting clients in finding their dream homes. Start your selling journey with Yvonne for a seamless experience.



Let's Work Together

As one of RE/MAX's top selling agents nationwide and worldwide, I am uniquely qualified to help you with your real estate needs along one of the most beautiful coastlines in the world. It is my privilege and goal to be of service to you, providing exceptional representation with the highest levels of integrity, discretion and professionalism. For over 18 years homeowners have entrusted me to represent them in over half a billion dollars in real estate transactions. I'm ready to help you with a purchase or sale by providing you with outstanding service and outstanding results.

Follow Us on Instagram